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Hardcover New and Improved Book
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ISBN: 0465050239

ISBN13: 9780465050239

New and Improved

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Format: Hardcover

Condition: Very Good

$11.39
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Book Overview

Traces the emergence of standardized brand-name products for the mass market through corporate confrontations, shrewd financial agreements and inspirational sales programs.

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Investing Commerce Economics Marketing Marketing & Sales Modern (16th-21st Centuries)

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