Mobile Influence: The New Power of the Consumer

by Chuck Martin

The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1137278501
• ISBN13: 9781137278500
• Release Date: June 2013
• Publisher: Palgrave MacMillan
• Length: 246 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.9" x 6.4" x 9.5"