Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers

by Lisa Johnson

Book Overview

Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0743277503
• ISBN13: 9780743277501
• Release Date: August 2006
• Publisher: Free Press
• Length: 277 Pages
• Weight: 0.97 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"

Customer Reviews

Insightful with many examples!!!

This is a great book and highly recommended for anyone interested in marketing or in Generation X and Y and how they view the world. The book is also full of interesting companies that have successfully marketed to these generations that I hadn't heard of before :)

Eye Opening Information-I learned alot.

I actually saw Lisa speak at a Ladies Who Launch Live event and thought she was dynamic. I immediately bought her book but did not read until recently. I have gone back through and reread several chapters. This book has some great information on marketing. Lisa does not just tell you to do this or that she gives real stories of companies and what they did for marketing that worked. I think this book really hits the target.

Insights to help your business

This great book is a fecund breeding ground for your innovative ideas. Find out what underlies the 10 cravings of the connected generation, why these things are important and how to maximise your use of them. Understand the new consumer and their environment and they will reward your business by.... building your business!

Amazing assessment of the X and Y generations

If you need to understand how young people make purchasing decisions, this book will put you way ahead of the competition. Even my young, technically savvy friends have learned new things from reading this book.

A book that hits you where you live and shows you step by step how to influence one of the biggest m

I loved this book, it is one of the best that I've read this year. This is an important book because it gives you a clear, step by step roadmap for influencing and persuading one of the most fickle (and over marketed) consumer groups of our era, those consumers between 18 - 40. The author goes into exacting detail about how this market consumes information and how you can create messages that resonate with them and stick. She also tells you what doesn't work (I cringed several times as I recognized mistakes that I made). If you are in this age range you'll find this book one of the most refreshing you've ever read because it will describe you and how you consume information (I know it did for me) and it will help you make the transition between the kind of marketer you are today and one that can be even more effective. This book is a guidebook, a roadmap and a manifesto. Grab this book today, even if your market it older, one of the things that the author didn't cover is how much more like 18 - 40 year olds older generations are becoming in their consumption of information and their resistance to advertising. Most of the information in this book applies to anyone who is active in today's world regardless of their age. I wish I could give this book more than 5 stars. Dave Lakhani Author: Persuasion: The Art of Getting What You Want and The Power of an Hour: Business and Life Mastery in One Hour a Week