Meaningful Marketing [With CD]

by Doug Hall

Book Overview

This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall and Jeffrey Stamp details marketing initiatives that will... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 155870681X
• ISBN13: 9781558706811
• Release Date: January 2003
• Publisher: Betterway
• Length: 286 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"

Customer Reviews

Belongs on your bookshelf

This book should be on every marketer's bookshelf. Packed with solid information on how to sell more product and services, Doug Hall backs up his assertions with research-backed studies and data to assure the reader that these truths fall out from hard data. Experienced marketers might not learn anything new, but they probably will. At the very least the book will have you revisiting sacred cows and "common knowledge" about what you think you know about marketing and sales tactics that elicit customer response. While probably not meant to be read from start to finish as a typical marketing work, this book belongs in your library as a handy reference. Packed with common (and not-so-common) consumer insights, the book is arranged with each left-hand page being a "truth" and the accompanying right-hand page listing several practical ideas to support those truths. Everything is well-indexed and easily findable. Perhaps the most valuable gem of the whole book is the author's complete list of all references that support each truth so that you can track down the primary research or journal articles that the author researched. This list alone is worth the price of the book if you are looking for jumping off points to dig deeper into any of the topics.

Excellent Collection of Marketing Data

Being an engineer turned marketer similar to Hall, I have much appreciation for his data based approach. The data is excellent... I use it to make a case frequently... although it could be more accessible in it's layout. Not to be confused with a 'how-to' book, this is a 'why and proof' exercise I have found quite useful in gaining buy in to new ideas.

Size DOES Matter!

In the world of marketing, you need to lead the pack, or figure out why you don't. Once again, Doug Hall has put together a book that will help propel you and your company to heights unimagined. Packaged into short, concise segments that allow you room to think and apply each one to your individual situation, "Meaningful Marketing" will provide every reader with a better business future. My advice? Get a copy of this book and place it within reach of everyone on your staff.

Excellent way to get some marketing essentials

I wanted the opposite of a long winded course on marketing and found it in this book. Short, factual and intelligent, this book will help you hone your message, and allow you to quickly understand several important ways to reach your target audience.

100 truths and 402 useful ideas

The impressively collaborative effort of Dough Hall (CEO of the Ohio-based invention think tank Eureka! Ranch) and Jeffrey Stamp (Vice President of Research & Development, Eureka! Ranch), Meaningful Marketing is a practical, "user friendly", resource book which offers the reader 100 truths and 402 useful ideas to improve marketing, and move more product with less expenditure. A one hour audio CD complements and enhances the presentation of insightful and useful ideas, as well as caveats to guard against common mistakes and misconceptions. Meaningful Marketing is a superb resource for anyone considering, studying, or employed in the complex business of commercial marketing regardless of the products or services involved.