Marketing Strategies for the New Economy

by Lars Tvede and Peter Ohnemus

Book Overview

Zwar lassen sich eine Reihe von Aspekten der Marketingstrategie auf viele Marktbereiche anwenden, aber gerade f?r die High-Tech Branche gelten andere Gesetze. Daher ist es unerl? lich, da Manager in High-Tech Unternehmen die spezifischen Anforderungen dieser Branche an die Marketingstrategen kennen und verstehen.
"Marketing Strategies for the New Economy" erkl?rt einfach und verst?ndlich, wo in der High-Tech Industrie Wertsch?pfung erfolgt, wie...

• Format: Hardcover
• Language: English
• ISBN: 0471492116
• ISBN13: 9780471492115
• Release Date: March 2001
• Publisher: Wiley
• Length: 256 Pages
• Weight: 1.22 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"

Customer Reviews

Good overview of successful high tech business models

I am a seasoned marketing VP for a high tech company. While I would in no way characterize this as a comprehensive marketing manual for high tech marketers, I did find it very useful from one perspective: it provides a simple overview of what it takes for a company to succeed in the technology space including a very succinct and readable overview of many different value-generating business models. It then relates these business models to appropriate marketing tactics. I gleaned some "nuggets" that will help my company become a more successful enterprise. For this reason alone, the book was well worth the price. It is just over 200 pages and can be read in one sitting.