Marketing Online: Low-Cost, High-Yield Strategies for Small Businesses and Professionals

by Marcia Yudkin

Low-cost high-yield strategies for small businesses & professionals This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0452275296
• ISBN13: 9780452275294
• Release Date: October 1995
• Publisher: Plume Books
• Length: 144 Pages
• Weight: 0.57 lbs.
• Dimensions: 0.8" x 5.3" x 8.0"

Customer Reviews

An honest & understandable look at Online marketing

Marcia Yudkin opened up many new doors for me with this book for online marketing. I gave me a quick broad understanding of the internet and the world of marketing online. I have since gone on to expand my knowledge by my own adventures online, but this book I read early on and it truly helped me get started. I managed to take a great deal of the data I learned in this book and apply it to my own business's new ventures online, and developed my own unique niche and identity for my website though some of the tidbits I found in this book. I highly recommend it to anyone seeking to learn some basics of online marketing.

Excellent online marketing ideas despite the books age

I am writing this on 9/22/97. The publication date is 1995, so the book is two years old--practically ancient when discussing anything "Internet". However, this book, while some topics are dated, provides sound advice and good examples of how to market your business successfully online. The author has obviously done extensive research to find stories and examples, as well as marketing herself successfully online. I have already applied some of here ideas to my marketing efforts and have seen results. I would rate the book a "10" if it was updated for the latest developments online.