Marketing Metrics: Beyond Clickbaits

by Anurag Dugar and Mani Shreshtha

We are in the sales and marketing profession, and we hate number crunching. But we also realize its significance to succeed in this profession. So, we set out to write this book with the aim of making number crunching interesting and simple for sellers and marketers.

If you are a marketing student, professor, freshly minted marketing or sales professional, or a startup founder, and you loathe numbers, this book is meant for you. It will equip...

• Format: Paperback
• Language: English
• ISBN: 9354795137
• ISBN13: 9789354795138
• Release Date: September 2022
• Publisher: Sage Publications Pvt. Ltd
• Length: 324 Pages
• Weight: 0.91 lbs.
• Dimensions: 0.7" x 5.0" x 8.0"