Marketing

by Courtland L. Bovée

This text introduces students to the world of marketing through the eyes of business people in large and small companies, government agencies and non-profit organizations. The style is friendly and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0070068798
• ISBN13: 9780070068797
• Release Date: September 1994
• Publisher: McGraw-Hill Companies
• Length: 896 Pages
• Weight: 4.35 lbs.