Marketing Management: A Relationship Marketing Perspective

By Cranfield School of Management

The need for effective marketing is as strong as ever in today's highly competitive and global business environment. The challenge for academics and practitioners alike is how best to apply the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0312231865
• ISBN13: 9780312231866
• Release Date: June 2000
• Publisher: Palgrave MacMillan
• Length: 370 Pages
• Weight: 1.73 lbs.
• Dimensions: 0.9" x 7.8" x 10.0"