Marketing in the Era of Accountability

By Les Binet and Peter Field

It is widely accepted that the case studies submitted to the IPA Effectiveness Awards are the most rigorous available. What is less well known is that the competition has enabled the IPA to build a... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1841161985
• ISBN13: 9781841161983
• Release Date: June 2007
• Publisher: World Advertising Research Renter Ltd
• Length: 128 Pages
• Weight: 0.58 lbs.