Marketing from Advertising to Zen: A Financial Times Guide

by Tim Ambler

Marketing has become a core discipline for business and an essential skill for any manager. This book is a practical marketing primer, using the marketing in a weekend principle. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273620320
• ISBN13: 9780273620327
• Release Date: December 1995
• Publisher: FT Press
• Length: 365 Pages
• Weight: 1.43 lbs.
• Dimensions: 1.2" x 6.2" x 9.2"

Customer Reviews

A first rate marketing primer

This is an excellent reference and refresher book for marketing professionals, and those business executives who need a better understanding of marketing. I have read this cover to cover, and used it as a resource to dip into when needed. Ambler has a background in the spirits industry, and the book does somewhat reflect this. Here's what's great about this book: short chapters on focused subjects with definitive recommendations. Here's what's irritating about this book: the "key issues" that begin each chapter, and the "memoes to file" that end them, are frequently confusing...dropping the book from 5 to 4 stars in my eyes. However, this is the one guide to marketing I recommend to assistants in our company's marketing department who want to learn more. It is easy to read and understand, not at all dry and textbook-like.