Marketing Corporate Image: The Company as Your Number One Product

by James R. Gregory

Book Overview

Influence consumer choices, build brands, pre-sell new products or services, and add value to your company in the minds of customers and investors -- simply by treating company image as your number... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0844232831
• ISBN13: 9780844232836
• Release Date: January 1993
• Publisher: NTC/Contemporary Publishing Company
• Length: 272 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"

Customer Reviews

Excellent research material

I am currently engaged in an MBA dissertation on the state of MBA programmes and found the referrals to companies as brands very helpful. The book clearly sets out the marketing of a service brand and contains many helpful hints that are not repeated in other texts. The book is easy to read without being superficial. I look forward to reading other material by these authors.

Excellent research material

I am currently engaged in an MBA dissertation on the state of MBA programmes and found the case study on the MBA phenomenon in America exactly what I needed. The book clearly sets out the marketing of a service brand and contains many helpful hints that are not repeated in other texts. The book is easy to read without being superficial. I look forward to reading other material by these authors.

"I found it to be well organized and helpful."

Many case studies throughout. Clearly written, easy to understand. Good interviews with other professionals like myself. It has been helpful in my business, I use it all the time.

Marketing Corporate Image by James Gregory

I found the material in this book to be very well organized and helpful. The case studies and interviews are of particular use in my business dealings.