Marketing Convergence

by Ted Spiegel and Susan K. Jones

With the exponential growth of the Internet in the past few years, this tool has become a powerful venue for marketing products to consumers. This book is engineered for professionals looking to gain... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0538727195
• ISBN13: 9780538727198
• Release Date: September 2002
• Publisher: Racom Communications
• Length: 232 Pages
• Weight: 1.06 lbs.
• Dimensions: 0.6" x 6.4" x 9.3"

Customer Reviews

Susan Jones does it again!

This book is fantastic! I had the opportunity to have Jones as a professor and have read many of her books. She is an amazing teacher as well as author. Anyone would benefit from reading this book.

A Great New Book on Integrating Online and Offline Marketin

What a great book! Text explains the key principles for implementing the strategies needed to be successful in today's onlne/offline world and cases show how smart marketers are making it work now. All the most profitable ways to integrate online and offline marketing in this exciting (and confusing) new world are covered. An excellent sourcebook for marketing executives, general managers and students.