Marketing Communications: Discovery, Creation and Conversations

by Sarah Turnbull and Chris Fill

This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1292092610
• ISBN13: 9781292092614
• Release Date: January 2013
• Publisher: Pearson
• Length: 760 Pages
• Weight: 0.05 lbs.
• Dimensions: 1.0" x 7.6" x 10.4"