Marketing and Logistics Led Organizations: Creating and Operating Customer Focused Supply Networks

by Barry Evans and Robert Mason

Logistics and marketing stand out as two disciplines which are connected, and both are critical to the provision of customer value. Marketing and Logistics Led Organizations looks at marketing-led logistics and logistics-led marketing. In the current business world, the idea of a single supply chain has been replaced by an integrated multi-channel approach. The authors therefore examine how to optimise profit and control costs through...

• Format: Paperback
• Language: English
• ISBN: 074947873X
• ISBN13: 9780749478735
• Release Date: October 2017
• Publisher: Kogan Page
• Length: 280 Pages
• Weight: 0.96 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"