Market Response Models: Econometric and Time Series Analysis

by Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz

Book Overview

From 1976 to the beginning of the millennium--covering the quarter-century life span of this book and its predecessor--something remarkable has happened to market response research: it has become... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 079239013X
• ISBN13: 9780792390138
• Release Date: January 1989
• Publisher: Springer
• Length: 400 Pages
• Weight: 1.55 lbs.

Customer Reviews

Has All The Facts

Great reference for building market models. A lot of good examples. Real world case studies. Easy to understand math formulas. Technical - but good!