Market Entry Strategies: Internationalization Theories, Concepts and Cases

by Mario Glowik

This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers' valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books' industry focus. Particular attention is paid on the case...

• Format: Paperback
• Language: English
• ISBN: 3110650673
• ISBN13: 9783110650679
• Release Date: September 2020
• Publisher: de Gruyter Oldenbourg
• Length: 179 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.6" x 8.1" x 10.9"
• Grade Range: Postsecondary