Manual of International Marketing.

Book Overview

Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant topics in international marketing, such as global marketing, marketing management, brand management, marketing communication and customer relations. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword.

• Format: Hardcover
• Language: English
• ISBN: 3834900397
• ISBN13: 9783834900395
• Release Date: August 2006
• Publisher: Gabler Verlag
• Length: 568 Pages
• Weight: 2.49 lbs.
• Dimensions: 1.3" x 6.7" x 9.6"