Managing Sustainable Business: An Executive Education Case and Textbook

Book Overview

The case studies reflect the complexity, ambivalence and uncertainty of real managerial life "in the trenches"

The cases are framed from the premise that no business can be sustainable without being profitable and delivering competitive returns on investment

They offer insights how sustainable profitability can be enhanced by integrating context issues into the business model

The texts give useful background information and framing...

• Format: Paperback
• Language: English
• ISBN: 940241634X
• ISBN13: 9789402416343
• Release Date: February 2019
• Publisher: Springer
• Length: 682 Pages
• Weight: 2.21 lbs.
• Dimensions: 1.5" x 6.1" x 9.2"