Imagine if every employee in your organization was constantly evaluating, seeking and enacting ways to increase revenue, decrease costs, and collect highly valuable consumer behavior data. Every single one. This is the edge analytics organization, and this book will show you how. Considering that all revenue generation, costs incurred, and customer contact flows through the hands of the operators and front-line employees, enabling awareness and encouraging a level of autonomy in generating additional revenue, reducing costs incurred, and observing, recording, and analyzing customer behavior data becomes the single most important way to improve the bottom line. While it may sometimes seem that the changes that these individuals can make are too small to add up, this is not the case especially in larger organizations or organizations without an analytics practice or strategy.
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