Let Your Customers Do the Talking: 301+ Word-Of-Mouth Marketing Tactics Guaranteed to Boost Profits

by Michael E. Cafferky

Michael Cafferky is an international advocate of "word-of-mouth" marketing--an age old practice that utilizes community reputation and public good will to build business. Satisfied clients and loyal... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0936894954
• ISBN13: 9780936894959
• Release Date: January 1995
• Publisher: Kaplan Publishing
• Length: 228 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"

Customer Reviews

Word of Mouth with Trust

This book is nice for a tyro in order to understand the concepts behind the WoMM. The vital factor which is going to be BUZZ is the trust factor attached to the each seller, buyer and over the platform where they do trading and non the less building a community with these people, services and goods. Ex: [...] is one such flatform where you can perform TRUSTED trading. So the new version of this book should have 302nd point on allowing the customer talking with a TRUST buzz around them. Hope this makes sense for future marketing (online).

Book is "Recommended" !

This is the first book listed under Recommended Reading in George Silverman's newer book called The Secrets of Word-of-Mouth Marketing, a book I've read by an author I appreciate. I'm buying this book on his recommendation and think it ought to have a few more stars!