Isle of Rum: Havana Club, Cultural Mediation, and the Fight for Cuban Authenticity

by Christopher Chavez

Focusing on Havana Club rum as a case study, Isle of Rum examines the ways in which Western cultural producers, working in collaboration with the Cuban state, have assumed responsibility for representing Cuba to the outside world. Christopher Ch vez focuses specifically on the role of advertising practitioners, musicians, filmmakers, and visual artists, who stand to benefit economically by selling an image of Cuba to consumers who desperately...

• Format: Hardcover
• Language: English
• ISBN: 1978838840
• ISBN13: 9781978838840
• Release Date: September 2024
• Publisher: Rutgers University Press
• Length: 190 Pages
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher