Invisible Influence: The Hidden Forces That Shape Behavior

by Jonah Berger

Book Overview

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. "Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world." --Charles Duhigg, author of The Power of Habit If you're like most people, you think your individual tastes and opinions drive...

• Format: Paperback
• Language: English
• ISBN: 1476759731
• ISBN13: 9781476759739
• Release Date: June 2017
• Publisher: Simon & Schuster
• Length: 272 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.9" x 5.5" x 8.4"

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