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Paperback Introduction to Business Research Methods: Research Approaches and Strategies Book

ISBN: B089TWR4R2

ISBN13: 9798652972028

INTRODUCTION TO BUSINESS RESEARCH METHODS: RESEARCH APPROACHES AND STRATEGIES

The purpose of business research is to gather information in order to aid businessrelateddecision-making. Business research is defined as 'the systematic and objectiveprocess of collecting, recording, analyzing and interpreting data for aid in solvingmanagerial problems'. These managerial problems can be linked to any businessfunction, e.g. human resources, finance, marketing or research and development.Your research project can also be interpreted as business research in the sense that itwill be related to business and management. In some cases, this may encompass morethan one particular business discipline.The London Olympics 2012 logo example highlights why research is important in acommercial setting. However, as mentioned in the introduction, it is also an importantpart of your course. Your research project is probably the culmination of threeto four years of hard study. Yet, for those students who participate in a research skillsmodule as part of their study programme, in some cases the module is perceived asnot being essential, or even relevant. There are perhaps two reasons for this. First, itis often embedded within a course and sits alongside modules that are relevant toyour chosen subject. For example, if you are studying a finance degree, you will probablytake modules in auditing, management accounting, corporate finance, etc. Yet afirst glance at your study timetable may raise the question 'What is this module?', orperhaps 'I'm here to study for a degree in finance, not research skills ' A commonproblem facing us poor lecturers is to try to get across the message that research skillsis relevant to your course, provides a wide range of transferable skills and, above all, serves to provide the necessary skills in order to successfully complete your researchproject. Second, when taking a research skills module, students usually have a widerange of questions from the outset. In general, if these questions are addressed early, it can certainly help to alleviate some of the apprehension regarding the subject. Having established the nature of research - in particular business research and whyresearch is important - this next section takes a more theoretical look at research.Under the broad heading of 'key concepts of research', we shall look at researchphilosophies, research approaches and research strategies. By the end of this sectionyou should understand each of these concepts, how they relate to your researchproject and the relationship between the

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