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ISBN: 1587620545

ISBN13: 9781587620546

Inside the Minds : CEOs from Ogilvy and Mather, Saatchi and Saatchi, Young and Rubicam and More on the Future of Advertising, Marketing and Building Successful Brands: Leading Advertisers

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Format: Paperback

Condition: Good

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Book Overview

Inside the Minds: Leading Advertisers features CEOs/Presidents from agencies such as Young & Rubicam, Leo Burnett, Ogilvy & Mather, Saatchi & Saatchi, Interpublic Group, Valassis, Grey Global Group, Doner, Digitas and FCB Worldwide. These leading advertisers share their knowledge on the future of the advertising industry, the everlasting effects of the Internet and technology, client relationships, compensation, buying media, getting noticed, working...

Customer Reviews

3 ratings

Adweek Was Right-This is a Must Read!

This is a very well written book on advertising. It is nice for a change to have heard of the authors! Usually when I read a review in another publication, such as Adweek, I am curious about the book but never buy it-this time I went ahead and bought it and I am most pleased. I am looking even more forward to the publisher's book entitled Inside the Minds: Leading Marketers - with the Chief Marketing Officers from Coke, GE, FedEx, American Express and other big names. It will be a very interesting contrast to the advertising side of the business.

Must read for every advertiser.

This book is a must read for every advertiser-fantastic insight into the future of the advertising world. Adweek was right-this is a must read.

Fantastic Book-Must Read for Any Advertiser

I have read close to 50 books on advertising throughout my career and this was by far the most innovative and thought provoking book I have read to date. I especially liked the chapter by Tim Love at Saatchi & Saatchi-but the entire book is full of insightful thoughts on where the future of the advertising industry is going. This is THE book to read if you are in the advertising, marketing or public relations industries.
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