Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry

Bys: Tarnanidis, Theodore, Vlachopoulou, Maro, Papathanasiou, Jason

In today's rapidly evolving digital landscape, entrepreneurs in the grocery retail industry face numerous challenges in navigating the complexities of online operations and services. As social media platforms have emerged as powerful communication tools for marketing, promotion, and customer service, a fundamental shift has occurred in the marketing landscape. This transformation has granted businesses unprecedented access to monitor customer behavior...

• Format: Paperback
• Language: English
• ISBN: 1668488728
• ISBN13: 9781668488720
• Release Date: August 2023
• Publisher: IGI Global
• Length: 344 Pages
• Weight: 1.32 lbs.
• Dimensions: 0.7" x 7.0" x 10.0"