Impact of Online Marketing Strategies

by Tapon Mahamud Jony MD

Online marketing strategies are used by organizations in the retail sector to increase customer's perception over the brand and influence their purchase intention. The research has been conducted in order to study the impact on online marketing strategies of Argos, UK on its customer's purchase intention. The research details the importance of online marketing strategies, various types of online marketing strategies followed by the organization to...

• Format: Paperback
• Language: English
• ISBN: 6200463239
• ISBN13: 9786200463234
• Release Date: October 2019
• Publisher: LAP Lambert Academic Publishing
• Length: 76 Pages
• Weight: 0.27 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"