Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar

by Sagi Haviv, Ivan Chermayeff, Tom Geismar

The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of Everyman.

Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is.

In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner,...

• Format: Hardcover
• Language: English
• ISBN: 1440310327
• ISBN13: 9781440310324
• Release Date: October 2011
• Publisher: How Books
• Length: 256 Pages
• Weight: 3.40 lbs.
• Dimensions: 1.1" x 8.8" x 11.2"