How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising

by Jean-Marie Dru

Book Overview

In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0230600697
• Release Date: September 2007
• Publisher: St. Martin's Press
• Length: 256 Pages
• Weight: 1.25 lbs.
• Dimensions: 9.4" x 1.0" x 6.4"

Customer Reviews

Great Book on How A Great Agency Make Clients Heros!

How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising Over my career I have the good fortune to work with the folks at Chiat/Day in their Marina Del Rey (Los Angeles) office. They do great work and have a unique approach to capturing the big idea that connect consumers to brands. This book is a wonderful summary of some of the overall work done by the agency around the world that makes them not only smart - but fun to work with.