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Hardcover How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them Book

ISBN: 0470820551

ISBN13: 9780470820551

How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them

The first definitive sourcebook and compilation of 100 best advertising campaigns in Asia. * The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison. * Divided into 15 specific product or services to cater to a wide variety of marketers.

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Format: Hardcover

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