Changing the world, one letter at a time…Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which... This description may be from another edition of this product.
Format:DVD
Language:English
UPC:082354004224
Release Date:January 2007
Rating:Unrated (Not Rated)
Publisher:Wea-Des Moines Video
Director:Hustwit, Gary
Starring:Brody, Neville, Place, Michael C.
Runtime:1 hour, 20 minutes
Number of Disks:1
Other Video Info:Multiple Formats; Dolby; NTSC; Widescreen
This is an intriguing documentary on typography, graphic design, and global visual culture. The origins and metamorphosis of the use of the type of font and the people involved. We see its structure and the psychology behind the font. How it got its name. Soon, we will see it everywhere.
I must admit I was more moved by the introduction of the film as they were using the lead type and setting up a proof press. I used the same equipment as a lad and always felt that something was missing when the technology changed, and it was less of a hands-on function.
Besides the font, it is interesting to see how the graphic design industry works. The people involved in it and the results, presented by Gary Hustwit.
After waiting for this documentary (which lends itself well to the Blu-ray treatment), you will want to “give them Helvetica.”
You saw the film, now read the book.
“Helvetica: Homage to a Typeface” by Lars Müller
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