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Paperback Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands Book

ISBN: 1627347402

ISBN13: 9781627347402

Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands

This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors analyze the luxury and fashion industry using multiple perspectives, allowing for a critical comprehensive overview of the phenomenon across diverse streams. The book provides insight into fashion and luxury retailing in the context of both online and brick and mortar retailers based on a variety...

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Format: Paperback

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