Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands

by Wilson Ozuem, Elena Patten and Yllka Azemi

This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors analyze the luxury and fashion industry using multiple perspectives, allowing for a critical comprehensive overview of the phenomenon across diverse streams. The book provides insight into fashion and luxury retailing in the context of both online and brick and mortar retailers based on a...

• Format: Paperback
• Language: English
• ISBN: 1627347402
• ISBN13: 9781627347402
• Release Date: December 2019
• Publisher: Brown Walker Press (FL)
• Length: 386 Pages
• Weight: 1.19 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"