Handbook of Research on Distribution Channels

Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0857938592
• ISBN13: 9780857938596
• Release Date: February 2019
• Publisher: Edward Elgar Publishing
• Length: 608 Pages