Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales

by Orvel Ray Wilson, Mark S.A. Smith, Conrad Levinson, et al.

Book Overview

"Follow the wisdom contained in this powerful volume and yourtreasury will grow and grow. I learned plenty." -- Og Mandino, author The Greatest Salesman in the World

"The Guerrilla Group has done it again! Guerrilla Trade ShowSelling is the definitive book on how to sell more, faster andeasier at trade shows. It is loaded with practical, provenprinciples, methods and techniques that anyone can use to double, triple and quadruple their revenues...

• Format: Paperback
• Language: English
• ISBN: 0471165689
• ISBN13: 9780471165682
• Release Date: April 1997
• Publisher: Wiley
• Length: 320 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"

Customer Reviews

This Reviewer missed the boat!

The review above who said, "Only for a 'small business' with a BIG business budget" completely missed the boat. Guerrilla Trade Show Selling is packed with creative ideas that you can use to increase your sales at trade shows, no matter WHAT your budget may be. Even if you are a one-person business staffing a card table at a county fair, this book can help you avoid the most common costly mistakes (like dealing with shippers and unions) improve your location (just by asking) gather more high-quality leads (by keeping good records) and close more sales (by properly following up). NONE of these strategies cost a cent, and the potential payoff is huge.

Guerrilla Trade Show Selling

This is a great resource! Our team booked over 200 qualified sales leads at our tradeshow with nothing more than the information from this book. So far with the follow up process we have closed 40% of the leads. The only way this book won't work for you is if you won't work the tactics!

A "Must Read"

I just returned from a very successful trade show and I am thrilled to say that "Guerrilla Trade Show Selling" was the reason. We are a start up with a very limited marketing and advertising budget, but with the help of this book, we were able to get the biggest bang for our buck. I used the information in this book as the "Bible", following almost all of the recommendations to the letter. I have included this as a "Must Read" on my list.

Make The Most Of Any Tradeshow With This Book!

Levinson, Smith, and Wilson teamed up to write Guerrilla Trade Show Selling, one of the best books available on how to make the most of trade show events to effectively market your products and services. They offer a wide range of valuable insight on how to select and use displays, to prepare to meet the public, to make great presentations, and generate follow-up leads. Written upon the basic precepts of the many previous "Guerrilla" books, this book calls people to action, not merely to show up at trade shows but to take a pro-active attitude about being good company representatives willing to take a bold approach in meeting the consumer public. Considering how much money is invested by companies to set up shop at these events to represent brand-name products and services, many companies cannot afford to do without the powerful instruction presented by these authors. The authors offer compelling advice such as coming out from behind counters and tables to avoid what could be perceived as barriers to communication, selecting the right people to represent companies, taking care of one's personal hygiene and selection of clothing to make the best possible impression, selecting items to be given away at these events, luring prospects to exhibits, presenting and distributing information, and how to prepare for shows. From pre-show contacts to post-show follow-up this book is loaded with much sound guidance! Computer and Internet communications technology is making an impact into upon many areas of our lives, perhaps more than we are presently aware of at this time. Those persons desiring to make a living as online business and computer technology consultants should take advantage of the many trade show events held in major cities in America and around the world. They can pick up the latest industry news and share it with others - for a fee of course! This book will provide valuable insight into how companies can effectively market themselves at peak performance. This is a powerful consulting and marketing tool anyone can put to use to get the most from any trade show event. Become an expert today! It is must reading for successful business use!