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Groundswell: Winning in a World Transformed by ...
By Charlene Li and Josh Bernoff
Edition Description
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing...
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Format:Paperback
Language:English
ISBN:1422161986
Format: Paperback
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Groundswell: Winning in a World Transformed by ...
By Charlene Li and Josh Bernoff
Edition Description
Charlene Li and Josh Bernoff define "the groundswell" as a social structure in which technology puts power into the hands of individuals and communities, not institutions. We see examples of this all around us: Second Life, You Tube, Twitter, etc. The technology that is enabling...
Edition Details
Format:Hardcover
Language:English
ISBN:1422125009
Format: Hardcover
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Groundswell: Winning in a World Transformed by ...
By Charlene Li and Josh Bernoff
Edition Details
Format:Hardcover
Language:English
ISBN:1422147568
Format: Hardcover
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Groundswell: Winning in a World Transformed by ...
By Charlene Li and Josh Bernoff
Edition Details
Format:Audio CD
Language:English
ISBN:1596592125
Format: Audio CD
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