Good Works!: Marketing and Corporate Initiatives That Build a Better World...and the Bottom Line

by Nancy Lee, David Hessekiel, Philip Kotler, et al.

Book Overview

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how!

Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.

Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate...

• Format: Hardcover
• Language: English
• ISBN: 1118206681
• ISBN13: 9781118206683
• Release Date: June 2012
• Publisher: Wiley
• Length: 288 Pages
• Weight: 1.10 lbs.
• Dimensions: 1.0" x 6.4" x 9.1"