Go It Alone!: The Secret to Building a Successful Business on Your Own

by Bruce Judson

Book Overview

There is an epidemic of unhappiness in the American workplace. A full 70 percent of workers in the United States report that they are disengaged from their jobs. When asked, "Do you have the opportunity to do what you do best every day?" only 20 percent of nearly 2 million employees said yes. It is no wonder that 56 percent of all Americans dream of starting their own business. So why don't they do so? Because starting one's own business is seen...

• Format: Hardcover
• Language: English
• ISBN: 0060731133
• ISBN13: 9780060731137
• Release Date: October 2004
• Publisher: Harper Business
• Length: 240 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.8" x 5.5" x 8.3"

Customer Reviews

Best $10 you are likely to spend on a business book

What this book delivers: 1. It proves you can start a substantial business without a lot of money, employees, specialized knowledge or risk. In fact most of those things would be a hinderance. 2. The principles are guideposts for you to follow. You also learn the biggest non-secret in business which is simply to do what is important. 3. It gives you numerous examples of how people turned the knowledge they had into the business they wanted. It is not hard to see the principles at work. 3. As a side benefit you learn about some business services that are available to you that you probably have not given much thought to such as Logos. What you do not get in this book: 1. A list of the hottest businesses to start. 2. How to do accounting, marketing plans, or any of the other specialized courses they teach in business schools. Spend your time on what you do well not learning something that someone else can do for you. 3. Detailed handholding complete with checklists. The principles are presented clearly with numerous examples. It is your responsibility to apply them to your own situation.

Great book for Work-at-home moms

I loved this book! I recognized the truth that as solo business owners would do well to maximize their efficiency by concentrating on what they do best and outsourcing the rest. I am especially reminded of this as I spend hours trying to fix a website problem (I am a writer and a Mom's life coach, not a web designer!) instead of writing articles or thinking about growing my business. Reading this book has caused some practical and immediate changes to my home business strategy and I am very grateful to the author for his efforts. The real-life stories are very inspiring as well. Get this book today!

Do What You Do Best

The author offers more than a guide for creating a new business. His motivational stories from experienced entrepreneurs a realistic assessment of the risks involved and the resources required to make your venture a success. Entrepreneurs are often seen as risk takers. Actually, the authors says they do everting they can to limit failure's costs. He suggests testing the validity of your concept before making it a full-time undertaking. This results in: 1. Risk reduction by gaining experience with paying customers. 2. Putting less pressure on the new business for fast financial success. Once you make the jump to full-time entrepreneur keep in mind the following: 1. Be aware nothing happens until you make it happen. 2. There are no "A's" for effort. Once you start full-time, all the risks are yours alone. 3. Be prepared to sell. 4. Be prepared to demonstrate credibility and viability. Starting a business has never been easier. Although many desire to leave the corporate umbrella, only a few actually do and even fewer succeed. Follow Judson's simple steps and your will increase your odds of success.

This Book Is Going to Make Me Money!

This is a terrific guide. I bought the book after I heard Judson on NPR, and it's worth a lot more than I paid for it. The magic in this book is that Judson shows how my hard work can turn into a better living for my family, and an independant lifestyle for me. The book opened my eyes to a whole different way of thinking about opportunities. I checked out the Web sites of some of the people and businesses mentioned in the book and they are the real thing! They look like people just like me, who mastered the ideas in Judson's book and are now living a much happier life. Five stars plus...

You're Not Alone

This is exactly what you'd want from a business book. It's like having a really smart, successful friend coach you on everything they've learned about striking it rich. It's great too for women who want to start a business from home but don't know how to get started. If you know anyone who has started a business or is thinking about it, send them this book immediately.