Furniture Marketing: Product, Price, and Promotional Policies of Manufacturers

By Kenneth R. Davis

The author presents a comprehensive picture of the furniture manufacturer's marketing policies and the framework of the industry out of which marketing policies evolve. He thoroughly investigates and critically analyzes the existing marketing policies of the industry and furnishes data on the industry's profitability.

Originally published in 1957.

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• Format: Paperback
• Language: English
• ISBN: 0807868612
• ISBN13: 9780807868614
• Release Date: October 2011
• Publisher: University of North Carolina Press
• Length: 240 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.6" x 5.9" x 8.9"