Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy

by Andrew J. Sherman

Book Overview

"For well over a decade, "Franchising & Licensing" has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0814472222
• ISBN13: 9780814472224
• Release Date: January 2004
• Publisher: AMACOM/American Management Association
• Length: 436 Pages
• Weight: 2.31 lbs.
• Dimensions: 1.5" x 7.4" x 10.2"
• Age Range: 17 years and up
• Grade Range: Grade 12 and higher

Customer Reviews

The US's guide to franchising

This book is obviously aimed at the US domestic market. State by state it covers laws and practices. The sales girl said that UK franchising law was based on US law, maybe she was right. It is usefull to the UK francisor/franchisee, insofar as it gives excellent advice and working examples. The majority of its 400 pages are only useful between LA and New York, however, anyone planning to enter into a franchising agreement should imho have read this, and have it on his (or her) shelves.

Excellent book for business consultants in franchising

Excellent for those who are business consultants in franchising. Mr. Sherman has covered the major topics that must be taken in consideration when a business is going to be offered as franchise, in a well-developed book with very good legal advice.