Fashion Brands: Branding Style from Armani to Zara

by Mark Tungate

Book Overview

Once a luxury that only the elite could afford, fashion is now widely accessible. While brands such as Zara and H&M have made fashion an affordable choice for the mass market, sports brands such as Nike and Adidas have transformed the image of their products from merely practical to fashionable. How has this transformation occurred? Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned...

• Format: Hardcover
• Language: English
• ISBN: 0749453052
• ISBN13: 9780749453053
• Release Date: September 2008
• Publisher: Kogan Page
• Length: 272 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.9" x 6.5" x 9.1"