Fashion and the Consumer

by Kim Johnson Gross

This text introduces important concepts related to the consumption of fashion and clothing to beginning students. Designed to support teaching and learning, this book looks at the cultural and economic significance of the global fashion industry.

Beginning with an historical overview of fashion consumption, the book then provides an analysis of both rational normative consumer decision-making as well as hedonic and alternative consumption...

• Format: Hardcover
• Language: English
• ISBN: 1845207971
• ISBN13: 9781845207977
• Release Date: October 2010
• Publisher: Bloomsbury Publishing PLC
• Length: 224 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.6" x 6.9" x 9.6"