Fanocracy: Turning Fans Into Customers and Customers Into Fans

by Reiko Scott, David Meerman Scott, Byron Wagner

Book Overview

From the bestselling author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.

How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.

In this essential book, leading business growth strategist David Meerman...

• Format: Hardcover
• Language: English
• ISBN: 0593084004
• ISBN13: 9780593084007
• Release Date: January 2020
• Publisher: Portfolio
• Length: 304 Pages
• Weight: 0.90 lbs.
• Dimensions: 1.2" x 5.4" x 8.4"