Everyone Remembers the Elephant in the Pink Tutu: How to Promote and Publicize Your Business with Impact and Style

by Suzanne Caplan and Mary Maloney Cronin

Book Overview

A power-packed PR campaign can make a small business a huge success. But many small business owners feel that they are not interesting enough and don't have the time, money or knowledge to execute an... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1564143600
• ISBN13: 9781564143600
• Release Date: January 1998
• Publisher: Career Press
• Length: 192 Pages
• Weight: 0.59 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"

Customer Reviews

EASY TO READ FOR THE SMALL BUSINESS OWNER

Just starting a business can be quite intimidating. There is so much to learn about all facets of the business. Not having worked in public relations, this book helped me understand all that goes into promotions and publicity. It was easy to read and easy to follow. A must for business owners who don't have a p.r. staff.

A valuable resource for novices and pros.

Everyone Remembers the Elephant in the Pink Tutu is the best no-nonsense how-to book Ive ever read on the subject of promoting a business. The book is filled with practical tips and effective ways for everyone with something to sell to gain free publicity and public relations success. I highly recommend this gem to both novices and pros, who are certain to find the books easy-to-follow techniques a valuable resource.