Entrepreneurial Seoulite might be read as a memoir on Hongdae based on the author's observations as a member of South Korea's Generation X. During the 1990's, Hongdae became widely known as a cool place associated with discourses on alternative music, independent labels, and club culture. Today, Hongdae is well known for its youth culture and nightlife, as well as its gentrification. Recent research on Korean culture approaches the...