Enchantment: The Art of Changing Hearts, Minds, and Actions

by Guy Kawasaki

Book Overview

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than...

• Format: Hardcover
• Language: English
• ISBN: 1591843790
• ISBN13: 9781591843795
• Release Date: March 2011
• Publisher: Portfolio
• Length: 240 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.9" x 5.9" x 8.5"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher