Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market

by Lisa Johnson and Andrea Learned

Book Overview

"Purchases by women now total trillions of dollars annually, accounting for 85% of all consumer expenditures. So, reaching women should be considered the number one priority for most businesses.... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 081440815X
• Release Date: June 2004
• Publisher: Amacom Books
• Length: 224 Pages
• Weight: 1.10 lbs.
• Dimensions: 12.5" x 1.3" x 6.5"

Customer Reviews

Excellent Perspective for All Marketers

It is an honor to review this book from a male's perspective. In my opinion it's more important for men to read, hear and understand these distinctions. The marketplace as explained in Don't Think Pink is what most marketers need to consider. I found it helpful in relating our products to women and men after the first read. What "Men are from Mars, Women are from Venus" did for the conversations in personal relationships "Don't Think Pink" does for business language. I highly recommend this book for anyone in sales, marketing, product development, advertising and management in any organization that is attempting to connect with the primary buyers. PS. I first read the book about 18 months ago and had my fair share of revelations and just read it again and it surprised me how much more I took away. I'll let you know what I think of their next book guys.

Solid Advice on All Types of Women Shoppers

This book provides a thorough analysis of women shoppers, including those of all ethnic, age, geographic, educational, and socio-economic groups and marital statuses. It gives solid, workable advice on how to attract today's saavy, busy, informed, educated, female customers. It also tells how to help others in the company to overcome outdated, stereotypical thinking about female consumers. I may use this book along with Why We Buy as a text in my visual merchandising course.

They Get It!

After nearly 30 years in the marketing business, I am delighted to find two dynamic thinkers who have written compelling, concise and creative content on the needs of this country's most powerful and influencial market. Too long overlooked, women have different priorities, values, communication styles and preferences than men consumers. Learned and Johnson aptly address key differences, important nuances and critical factors that drive decision making, the customer experience and brand loyalty by giving actionable strategies for gaining women's trust and turning them into true brand advocates. Don't Think Pink is an easy read business book, dotted with personality and fun. If you want to train your brain to think differently about the women's market (not to mention grow your bottomline), but hate to be weighted down by the business-speak in a typicial business book, Don't Think Pink is for you.

Wow ! Bravo !

The last time I was this enthused after reading a marketing book was in '99 when Paco Underhill's book Why We Buy was published. I've already begun a second (slower) reading of Don't Think Pink -- and I just bought it on Thursday!Thanks to the authors Lisa and Andrea for sharing their experience and findings in such a readable book. After knocking around the marketing arena for a couple of decades, I am thrilled to have a ready, authoritative reference such as Don't Think Pink to cite when presenting recommendations and concepts, both internally as well as to clients.

Not your average marketing book!

I've read a lot of business-related books and rarely do I find one that I can't put down. As a woman consumer, I read Don't Think Pink and I found myself feeling understood. As a businesswoman I believe that organizations that truly embrace the marketing philosophy, strategy and tangible suggestions that the authors provide will find themselves able to break ahead of the pack to reach their women customers innovatively.The personality and expertise of the authors come through in their writing, which makes this book not only incredibly relevant in today's marketplace, but also just a fun, conversational, easy read!