Don't Just Applaud, Send Money: The Most Successful Strategies for Funding and Marketing the Arts

by Alvin H. Reiss

Noted arts management consultant Alvin H. Reiss details marketing and fundraising strategies of enormous value to all arts organizations. Drawing on sources throughout the arts community, he has collected 100 new ideas proven successful in actual practice. Each idea is clearly presented in a unique "CPR" format (Challenge, Plan, Result).

• Format: Paperback
• Language: English
• ISBN: 1559361050
• ISBN13: 9781559361057
• Release Date: May 1995
• Publisher: Theatre Communications Group
• Length: 200 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 6.4" x 9.3"

Customer Reviews

Practical Tips on Audience Building and Fund Raising

This book is a very extensive list of quick tips on fund raising for theatre and arts organization. It presents brief and informative case studies on what organizations are doing to successfully appeal to different audiences, build relationships, and raise funds. While not all of the case studies will appeal to everyone, you should be able to find some that are applicable to your situation. Don't expect this to be a "how-to" guide for audience building and fund raising, rather a good book to use if you are brain-storming on different ideas that you can use in your situation.