Skip to content
Scan a barcode
Scan
Paperback Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More Book

ISBN: 0749475072

ISBN13: 9780749475079

Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More

Select Format

Select Condition ThriftBooks Help Icon

Recommended

Format: Paperback

Condition: Like New

$9.39
Save $20.60!
List Price $29.99
Almost Gone, Only 1 Left!

Book Overview

Adapt your sales strategy to embrace the opportunities that digital channels can bring, with this ultimate guide to selling in the digital environment from engaging customers and generating leads to building an online network, with advice from leading sales and marketing expert Grant Leboff.

Sales and marketing functions are increasingly converging, with lead generation frequently arising from digital promotional campaigns and opportunities for traditional sales techniques diminishing due to scarce customer attention and availability, not to mention the plethora of readily accessible product information online.

Salespeople now need to understand and interact with customers via multiple channels, participating in social media, in collaboration with marketing, to influence purchasing decisions and convert contacts to sales.

Digital Selling makes sense of the new paradigms in which a salesperson now operates, outlining the new strategies required to take advantage of the opportunities that exist, and provides the practical advice salespeople need to generate leads and sell more.

Packed with great advice for engaging with customers online and via social media, this book explains:
-Why embracing the social web is vital
-How the sales role changes in a digital environment
-The lead generation model in a digital world
-How to build your online network

This straightforward and practical book from one of today's thought leaders on digital sales and marketing, is essential reading for any sales professional.

Customer Reviews

0 rating
Copyright © 2025 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
GoDaddy Verified and Secured