Dictionary of Marketing and Advertising

by Jerry M. Rosenberg

Book Overview

This dictionary incorporates terms from government and private sector organizations, making it an all-inclusive lexicon of international marketing and advertising. Includes terms related to direct... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 047102502X
• ISBN13: 9780471025023
• Release Date: March 1995
• Publisher: Wiley
• Length: 384 Pages
• Weight: 1.10 lbs.
• Dimensions: 1.0" x 6.0" x 9.0"