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Developing a Market Orientation
Edition Description
The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI's pioneering work on developing a market orientation' has only been available as a series of working papers, is now presented in...
Edition Details
Format:Paperback
Language:English
ISBN:0761916938
Format: Paperback
Condition:
$
156.00
Developing a Market Orientation
Edition Description
Presents a collection of working papers from the Marketing Science Institute (MSI). Material demonstrates the importance of market orientation on organizational culture, on strategy, and on tactics. Topics discussed include the effect of market orientation on business profitability,...
Edition Details
Format:Hardcover
Language:English
ISBN:076191692X
Format: Hardcover
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